Apple
Handoff
Apple campaign film about the moment AI stops assisting and starts deciding. A solo desk on an infinity black stage. One overhead practical the size of a planet. A man working late on a laptop until something else takes over. The film never shows the AI. It shows what happens to the person using it. Grade is warm where the human is, cool where he's losing ground. The handoff is the whole story.
Industry
Technology
Project release
Introduction
The brief was one paragraph and a question: what does it look like when a tool becomes a collaborator, then a replacement. The director answered with a single set — a desk, a laptop, an inflatable practical hanging from the rig — and a script with almost no dialogue. Everything had to be readable from the framing and the grade. Post had to carry the rest.